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Samsonite Branding Campaign 2010
Step Out
As a traditional suitcase brand, Samsonite wanted to extend its product line to other travel accessories; therefore, a rebranding campaign pitch was held. My team successfully won and produced a quality high budget advertising campaign.
We repositioned Samsonite’s branding to a more adventurous brand, encouraging their target audience to keep exploring the possibility of life travelling and to take their first steps with Samsonite’s products.
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