Life doesn't come with a packing list

Samsonite had been making suitcases for years. But when the brand decided to venture beyond luggage and into travel accessories, we thought it was time to give its image a little adventure too.

So we created Step Out, a brand campaign encouraging people to break away from their everyday routines, embrace the unexpected, and discover what life has to offer.

​

The idea travelled far beyond the luggage carousel, coming to life through a TV commercial, outdoor advertising and print, inviting people to step out and see the world a little differently.

Because sometimes, the best journeys begin with just one step.

And a little help from Samsonite, of course.

​

Samsonite · Brand Repositioning · TVC, Outdoor & Print · 2010