Jade Program 陪著你走甜

The need for critical illness insurance surged in recent years, which created a big opportunity for AXA to expand their market share in Hong Kong.

 

Keeping in line with the global brand promise, AXA is trying to provide Hong Kong people with unrivalled protection, enabling them to pursue their personal goals and lead better lives.

 

The campaign idea “New Life, New Priorities” was launched in 2 phases.

 

The second phase was a social experiment specifically targeting diabetics, encouraging them to live a healthier life with the help of AXA newly launched product of diabetes evaluation program.