Young Family Love Campaign

The need for critical illness insurance surged in recent years, which created a big opportunity for AXA to expand their market share in Hong Kong.

 

Keeping in line with the global brand promise, AXA is trying to provide Hong Kong people with unrivalled protection, enabling them to pursue their personal goals and lead better lives.

 

The campaign idea “New Life, New Priorities” was launched in 2 phases.

The first phase told an emotional story about a young family coping with a critical illness and learning to reprioritise their life with new perspectives.