Swift Family

HSBC planned to launch an integrated digital banking service, covering different media which included desktop, tablet and mobile app.

 

As a market leader, HSBC aimed to create as much noise as possible in town and targeted to reach the number one download ranking for the mobile app.

 

In the second year, a sustaining stage to the whole campaign, we created a series of tv commercials to further introduce different features of HSBC digital services through the stories of a “swift family,” reflecting how easy and efficient it was to use the digital service.