Return of Love

The launch of annuity scheme by government had created a discussion among Hong Kong people and aroused their concern on different annuity funds’ product features in the market.

 

AXA wanted to differentiate the annuity fund from their medical insurance campaigns, to which our team proposed the idea of leveraging on the popular TV sitcom 愛回家, launching a series of lighthearted online episodes to showcase their fund’s unique features and address people’s concerns and queries about the fund.