Who says serious money matters need to be taken so seriously?

When Hong Kong introduced its annuity scheme, retirement planning became a hot topic. But with so many financial products and unfamiliar terms to navigate, making sense of it all wasn't always easy.

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For AXA, we wanted to take a lighter approach to a rather serious subject.

So we teamed up with the popular Hong Kong sitcom 愛·回家, bringing its familiar characters and signature humour into a series of entertaining online episodes.

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Through everyday situations, playful conversations and a little family drama, we turned questions about annuity funds into stories people could actually enjoy watching, while introducing AXA's offering along the way.

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Because understanding your financial future shouldn't require a degree in finance. Or a very serious face.

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AXA · Annuity Insurance · Online Film Series · 2018