There is no festival that promotes spending like Christmas in Hong Kong during the summer, so HSBC creates a “Red Hot Festival” promotion annually to stimulate Hong Kong people to shop and spend more with their credit card in summer time.

 

Each year we created a different theme for the Red Hot Festival to capture people’s attention and encourage them to enjoy the shopping spree.

 

The 2012 campaign was a big party parade with interactive capsule game booth, online youtube game and give away ice-cream truck to create a festive vibe.

 

The 2013 campaign used a whimsical approach to depict the shopping mentality of two girls with distinct characters, allowing the target audience to relate themselves to the same shopping mindset.