Who says Christmas should have all the shopping fun?

Hong Kong loves a good shopping festival. But while Christmas gets all the attention in winter, summer could use a little excitement of its own.

So HSBC decided to turn up the heat with its annual Red Hot Festival, giving people another reason to celebrate, shop and enjoy some seriously good credit card offers.

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No two summers should feel the same, we gave the festival a different personality each year.

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2012 — Let the party begin.

We brought the festival to life with a colourful street parade, interactive capsule game booths, a YouTube game and even an ice cream giveaway truck. Because what's a summer celebration without a little fun (and free ice cream)?

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2013 — Different shoppers. Same excitement.

This time, we took a more whimsical approach, introducing two girls with very different shopping personalities. Through their contrasting attitudes and playful moments, we celebrated the little quirks that make shopping such a personal experience.

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Two summers. Two different creative approaches. One good excuse to go shopping.

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HSBC · Credit Card Seasonal Campaign · Integrated Campaign & Digital Activation · 2012–2013