Live With Certainty

The introduction of VHIS (Voluntary Health Insurance Scheme) by Hong Kong government was aimed to alleviate the imbalance of healthcare system in Hong Kong. But given certain restrictions and limitations, there were still people in need who were not protected under the scheme.

 

In response to the situation, AXA launched a new medical care insurance to offer those in need a care and medical service that was reliable, efficient and professional, enabling them to get relieved and take control of their health situation confidently.

 

The campaign idea “Live with Certainty” told the stories of hassle free Ben and decisive Peggy, who suffered from some emotional vulnerabilities when they got sick. With the help of AXA’s new plan, both of them overcame their vulnerabilities and were able to face their recoveries with confidence and certainty.