Sync with Me

HSBC planned to launch an integrated digital banking service, covering different media which included desktop, tablet and mobile app.

 

As a market leader, HSBC aimed to create as much noise as possible in town and targeted to reach the number one download ranking for the mobile app.

 

In the first year, we developed an all rounded branding campaign, using a familiar classical melody “Ode to Joy” and a pun “Sync with Me” to strike a strong impact on people’s minds. The campaign successfully reached out to the target audience and the app topped the download ranking within one week.