Sleep Less in Seattle

Cathay Pacific was launching several new routes, including the exclusive direct flight to Seattle in Hong Kong.

 

To promote the points of interests in Seattle and to encourage Hong Kong people’s to fly there directly, we created a short movie to invite travellers to “do more and sleep less in Seattle,” paying tribute to the classic movie “Sleepless in Seattle.”

 

With the launch of the short movie, viewers were invited to participate in an online game by submitting their own interpretation of the open ending for this movie, which generated a huge response on social media.